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Each & Every Launches First Carbon-Negative Deodorant Packaging

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By: Jamie Matusow

Editor-in-Chief


Each & Every is a gender-neutral, vegan, cruelty-free beauty brand that makes body care products from natural ingredients. The brand claims to now be the first and only deodorant brand to use carbon-negative material for packaging, with the launch of 100% plant-based sugarcane tubes.

Each & Every first launched the sugarcane packaging on its signature Lavender & Lemon scent in April 2020, and it will now be in place across its entire line of scents ($15 each). A 100% renewable resource, sugarcane absorbs CO2 as it grows, removing it from the atmosphere.

During manufacturing, the sugar juice from the sugarcane is fermented, distilled, and dehydrated to convert it to a packaging material that’s fully recyclable. To further the brand’s sustainability efforts, Each & Every sends all shipments in 100% compostable envelopes.

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